Advertising and marketing strategies aren’t changing, but the audience and their consumption habits are. These 10 advertising and marketing strategies are tried-and-true tactics that businesses have used in the past, but they’ll be even more effective in 2022 due to how today’s consumers will interact with ads and content. Before you start planning for 2022, it’s important to understand what these 10 strategies are and why they’ll stand out in the future of advertising.
1. Advertise on Free Platforms
The best thing about these platforms is that they are free, which means you don’t have to spend money up front. That being said, it does require a bit of work on your part. For instance, you need to create content for them or get followers. Another great example is YouTube. Create a profile, upload videos, and then promote your channel with ads on the platform to help grow your following.
Another strategy is to use social media platforms like Twitter as advertising tools by posting promotions on their timeline periodically. When done right, this can be an easy way to get more exposure with limited effort needed from you as the business owner.
2. Use Influencer Marketing
One of the best ways to reach potential customers is by creating content for influencers, or people with a large following on social media. Influencers are also more likely to post about your product because they are already interested in it. Plus, if you offer influencer marketing packages, you’ll be able to track how well your campaign is performing so you know what works and what doesn’t.
3. Combine Paid, Owned, Earned Media
Paid media is a strategy that means paying for advertising on Facebook, YouTube, Twitter, etc. Paid media can be extremely expensive with TV ads costing $3,000-5,000 per second. That being said, many companies have seen great success using paid media by leveraging Facebook and Instagram ads as well as YouTube pre-roll ads which are less expensive.
4. Optimize for Voice Search
Today, voice searches make up nearly 20% of all search queries. That percentage is only going to grow – so your marketing strategy must be ready for it. One way to do that is by optimizing your content for voice search.
5. Invest In Mobile-First Video
The world is moving from TV to YouTube. In fact, video on mobile devices now accounts for over 50% of all time spent on YouTube. With that in mind, it’s worth investing your marketing dollars into a mobile-first video strategy.
6. Generate More Leads Through Quality Content
Quality content will help you generate more leads. Promote your company’s blog posts, white papers, webinars, or e-books on your site and social media channels. Be sure to include a call-to-action that directs visitors where they need to go next, such as by clicking through an embedded link or filling out a form.
7. Stop Self-Sabotaging Your Digital Advertising Investments
Marketing your business can be a difficult task, but it’s important. However, if you have a hard time marketing your own company, you may be self-sabotaging your digital advertising investments.
Stop self-sabotaging your digital advertising investments by following these simple steps
8. Hire Dedicated Employees or Freelancers for Digital Marketing Initiatives
Hiring a dedicated team is the best way of ensuring that your marketing initiatives are performed at the highest possible level. It also helps you avoid any headaches that come with recruiting, training, and managing remote freelancers. Some of the benefits of hiring a team include
9. Learn From Businesses That Are Succeeding in Online Advertising Today
Businesses that are succeeding today in online advertising may not be the same that succeed tomorrow. To stay ahead of the curve, it’s important for entrepreneurs to constantly be on the lookout for new trends in this ever-changing industry.
10. Test Everything Before You Scale
If you are looking for the best marketing strategy that can work for your business, then it’s important to test everything. It is easy to get into a routine or go with what seems like the best idea, but when you do this you don’t know if there could be a better solution. This is why we recommend testing every strategy before you implement it so that you can find the right one for your company.
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